When it comes to deciding what to wear in Positano, know that everyone there will be dressed up. If you’re caught wearing jeans and a graphic tee, it will be obvious that you are a tourist by your outfit. It’s true: on the Amalfi Coast, men, women and children alike will be sporting pantsuits, sundresses, lemon-patterned swimwear, light beach linens and evening satins — just like you see on social media.
Curious about exactly what to wear in Positano? Here are 17 Positano outfit ideas that will help you fit into the Amalfi Coast style.
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1. Blue & white floral-patterned dress
Blue and white floral-patterned dresses make super aesthetic Positano outfits because they match the blue and white hues of the scenery. This particular dress from Amazon is super comfortable, and it’s long enough so you don’t have to worry about a windy Marilyn Monroe moment.
These dresses are similar and would look absolutely adorable in Positano photos (pro tip: pack two blue and white outfits if you’re planning on taking a day trip to Capri):
2. Lemon patterns (What to wear in Positano)
The entire Amalfi Coast, whether you’re visiting Positano, Capri, Amalfi Town or another town, is very well known for its lemon groves, lemon sorbet and limoncello. Therefore, lemon-patterned outfits are a super cute way to stand out alongside the scenery.
You can purchase lemon outfits at the many local shops located in Positano, but know that prices will be spiked. If you’re looking for a more affordable outfit, check these out:
3. White and beige linens (What to wear in Positano)
Linens are a beach vacation essential for two reasons: one, because they are cool, lightweight and airy, and two, because they double as both dressy and casual beach outfits.
SHOP THIS LOOK ON AMAZON (Also in beige and black.)
4. White dress
Like linens, white dresses are a staple vacation closet piece. Whether you’re strolling through the quaint Positano city streets, relaxing on a beach chaise or indulging in a fancy Michelin-star dinner, a white dress will inevitably match every Positano vibe.
Similarly, white dresses that have a mesh overlay (like this one), will catch the coastal sunlight perfectly and make for unmatchably stunning photos.
Don’t forget a white slip to wear under your dress to make sure your outfit isn’t see-through! I wear this one off of Amazon, and it works great for a low price.
5. Satin dress
Satin dresses are ridiculously popular right now. You will love this red satin dress from Amazon — I wore it in Rome and even for my engagement pictures! If I wouldn’t have dirtied it in Rome, I would definitely have worn it in Positano.
6. Multifunctional silk headscarves (What to wear in Positano)
Silk headscarves are one of my favorite current trends as a traveler. Why? Because they save tons of luggage space.
Silk headscarves are lightweight and multifunctional. You can wear them as headscarves, belts, headbands and even shirts, which means less outfits for you to pack.
7. Blue & white bikini (What to wear in Positano)
Like blue and white dresses or other outfit pieces, blue and white swimsuits will look fabulous with the matching blue Mediterranean and white buildings.
8. Denim jacket
Even though the temperature in Positano is hot during the daytime in spring, summer and fall, the air gets noticeably chilly after sunset. [The sun sets early in Positano, often before 7:00 p.m. local time (19:00), because of the mountains.)
I always travel with a denim jacket because they are a lightweight alternative to a coat. Plus, they match every single outfit. I have worn this Gap denim jacket for years.
9. Beach hat
Like I've said, the Italian sun gets extremely bright and hot during the spring, summer and fall months. A beach hat or Italian style fedora will definitely come in handy when you're laying out in the sun without an umbrella.
Additionally, hats make great props in photos. A photogenic straw beach hat or Italian fedora will absolutely bring your vacation photos to life.
10. Burlap purse or beach tote (What to wear in Positano)
You'll need a canvas purse or tote bag to hold all of your beach essentials, of course. I prefer using a small clutch because it slides right into my suitcase front pocket and still fits my money, phone and sunglasses/sunscreen.
And, again, perfect photo prop!
11. Strappy heels
Moreover, complete your upscale Positano accessory collection with some adorable strappy heels. Adding strappy heels to your luggage can transform any casual Positano outfit into a ritzy, date-ready ensemble.
I brought along these white pearl strappy heels from David's Bridal:
12. Comfortable walking shoes
If you have done any other research on your upcoming trip to Positano, you probably already know that Positano is all walking -- up and down steps.
Oh, your hotel is only a five minute walk to the beach? Be prepared for five minutes of walking down cobblestone stairs and 10-15 minutes of walking back up to your hotel.
As you could imagine, comfortable walking shoes are a must.
I almost brought my trusty smooth-bottomed Tevas that are practical and still look great in photos, but I ended up bringing my white Nike Air Force Max tennis shoes instead. Next time I go, I will be bringing both pairs.
13. Beach shoes (What to wear in Positano)
One thing that aesthetic Instagram pictures of Positano don't show you is the fact that the beaches on the Amalfi Coast, although beautiful, are made up of sharp little rocks, not sand. I won't lie; walking barefoot to and from the water hurts.
As I mentioned earlier, I almost brought my trusty Teva sandals along (you can find them on Amazon here), and I wish I would have. Otherwise, opt for a pair of stylish all-rubber flip-flops like these:
14. Trendy sunglasses
Sunglasses are also necessary in Positano -- or in any town on the Amalfi Coast for that matter. The sun shines hot and bright from dawn to dusk, and you'll likely be in the sun every hour of the daytime. (That reminds me, don't forget sunscreen! I love Cerave's AM SPF 30 facial moisturizing lotion for my face, and Neutrongena's Clear Face SPF 55 sunscreen for my body and face on occasion. Neither have broken out my sensitive skin.)
My favorite budget-friendly prescription and non-prescription sunglasses include:
SHOP THIS LOOK ON ZENNI OPTICAL (Under $10! Prescription or non-prescription)
15. Basic hoop earrings
Hoop earrings, whether big or small, immediately turn a simple outfit from drab to fab. You can even wear hoops to the beach to make you feel extra cute and confident -- because, why not? Here are some extremely affordable hoops that I have worn to the beach (because they're so cheap, it doesn't really matter if they tarnish from the saltwater).
16. Bath robe
Breakfast on a Positano balcony in a bath robe? Pure luxury. Splurge on a luxury personalized Turkish cotton bath robe from Macy's or embrace the boujee-on-a-budget lifestyle with this Amazon bath robe find.
17. Fashionable swimsuit cover
If you would rather not use your dry Positano outfits as swimsuit cover-ups, you will need another swimsuit cover-up. Here are some fashionable swimsuit covers that will 100% fit in with Positano style.
(Pro packing tip: to save luggage space, wear your swim cover with denim or linen pants before you wear it to the beach. It can double as another day's outfit!)
SHOP THIS LOOK ON AMAZON (These wraps can double as headscarves too.)
Are you feeling inspired to pursue Positano style? Comment when you're heading to Positano below!
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